Privacy Policy

Falme Bet Limited ("Betfalme", "we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile application. We comply with the Data Protection Act, 2019 of Kenya and other applicable data protection regulations. By using our Platform, you consent to the data practices described in this policy. For any questions about this policy, please contact our Data Protection Officer at [email protected].

Personal Information you provide: • Full name and date of birth • National ID number or passport details • Phone number (M-PESA registered) • Email address • Physical address • Bank account or M-PESA details Information collected automatically: • Device information (type, operating system, browser) • IP address and location data • Usage data (pages visited, bets placed, features used) • Cookies and tracking technologies • Login times and session duration Information from third parties: • Identity verification services • Payment processors (M-PESA) • Fraud prevention services

We use your personal data to: Account Management: • Create and manage your betting account • Verify your identity and age (18+) • Process deposits and withdrawals • Communicate about your account Platform Operations: • Process and settle your bets • Provide customer support • Improve our services and user experience • Develop new features and products Legal & Regulatory Compliance: • Comply with BCLB regulations • Prevent fraud, money laundering, and problem gambling • Respond to legal requests and court orders • Maintain records as required by law Marketing (with your consent): • Send promotional offers and bonuses • Notify you about new features and games • Personalize your betting experience

We implement robust security measures to protect your data: Technical Measures: • 256-bit SSL encryption for all data transmission • Encrypted storage of sensitive information • Secure payment processing through M-PESA • Regular security audits and penetration testing • Firewalls and intrusion detection systems Organizational Measures: • Access controls and employee training • Data protection policies and procedures • Incident response plans • Regular compliance reviews Despite our efforts, no security system is impenetrable. We cannot guarantee absolute security but will notify you of any breach affecting your data as required by law.

We may share your information with: Service Providers: • Payment processors (Safaricom M-PESA) • Identity verification services • Cloud hosting providers • Customer support tools Regulatory Bodies: • Betting Control and Licensing Board (BCLB) • Kenya Revenue Authority (KRA) • Law enforcement when required by law Business Partners: • Odds providers and sports data services • Game providers (for casino games) • Marketing partners (with your consent) We do NOT sell your personal data to third parties. All service providers are bound by confidentiality agreements and data protection requirements.

We retain your personal data for as long as necessary to: • Maintain your active account • Comply with legal and regulatory requirements • Resolve disputes and enforce agreements • Support business operations Retention Periods: • Account information: Duration of account + 7 years • Transaction records: 7 years (as required by BCLB) • Marketing preferences: Until you opt out • Technical logs: 12 months After the retention period, your data will be securely deleted or anonymized. You may request earlier deletion, subject to legal requirements.

Under the Data Protection Act, 2019, you have the right to: Access: • Request a copy of your personal data • Know how your data is being used Correction: • Update inaccurate or incomplete information • Correct errors in your profile Deletion: • Request deletion of your data (subject to legal requirements) • Close your account and remove personal information Restriction: • Limit how we process your data • Object to certain processing activities Portability: • Receive your data in a portable format • Transfer data to another service Withdraw Consent: • Opt out of marketing communications • Revoke consent for non-essential processing To exercise these rights, contact us at [email protected] or call 0715 979 797.

We use cookies and similar technologies to: Essential Cookies: • Enable account login and authentication • Maintain session security • Remember your preferences Analytics Cookies: • Understand how you use our Platform • Improve user experience • Track performance metrics Marketing Cookies (with consent): • Personalize advertisements • Track campaign effectiveness • Remember your interests You can manage cookie preferences through your browser settings. Disabling essential cookies may affect Platform functionality.

Our Platform is strictly for users aged 18 and above. We do not knowingly collect personal data from anyone under 18 years of age. If you are under 18, you are prohibited from: • Creating an account • Placing any bets • Using any of our services If we discover that we have inadvertently collected data from a minor, we will immediately: • Suspend the account • Delete all associated data • Report to relevant authorities if required Parents or guardians who believe their child has created an account should contact us immediately.

Your data may be transferred to and processed in countries outside Kenya for: • Cloud hosting services • Technical support operations • Data analytics When transferring data internationally, we ensure: • Adequate protection measures are in place • Contractual safeguards with service providers • Compliance with Kenyan data protection laws We primarily use servers located in secure data centers that comply with international security standards.

We may update this Privacy Policy periodically to reflect: • Changes in our data practices • New regulatory requirements • Platform updates and features When we make changes: • We will update the "Last Updated" date • Material changes will be notified via email or Platform notification • Continued use after changes constitutes acceptance We encourage you to review this policy regularly. Previous versions are available upon request.

For privacy-related inquiries or to exercise your rights: Falme Bet Limited Data Protection Officer Email: [email protected] Phone: 0715 979 797 WhatsApp: Available on our website Office of the Data Protection Commissioner (Kenya) For complaints: www.odpc.go.ke Betting Control and Licensing Board For regulatory matters: www.bclb.go.ke Response Time: We aim to respond to all privacy requests within 30 days. This Privacy Policy was last updated on January 2026.